This was an exciting mural project for Kraken Rum, brought to life by the talented Melbourne-based artist, Kitt Bennett. The Kraken, a legendary sea monster, symbolizes strength, mystery, and the untamed depths of the ocean – qualities that resonate deeply with the bold character of Kraken Rum. Through Kitt Bennett's visionary design, we have succeeded in encapsulating these themes, creating a mural that is as captivating and formidable as the Kraken itself.

The journey from concept to completion was meticulously documented, capturing every stage of the mural installation. Beginning with digital sketches on an iPad, we followed Kitt's creative process as he transformed his vision into a stunning mural. The painting process, bustling with the energy of passersby, highlighted the dynamic interaction between the artwork and the vibrant community of Melbourne.

In an exclusive interview, Kitt shared insights into his work ethic and artistic practice, both in his studio and on the streets. His dedication to his craft and ability to adapt to different environments shine through in every brushstroke of this mural. This project not only celebrates the mythical Kraken but also the spirit of artistic collaboration and community engagement. We are proud to present this mural as a testament to the power of art to inspire and connect.